Founded in 2009 by visionary entrepreneur Mr. Sonam Phuntsho, Norter has grown from a pioneering travel company into one of Bhutan’s leading conglomerates. Today, the Norter Group of Companies spans diverse industries including Trading & ICT Services, Tours & Travel, Restaurants, Training Institutes, Early Learning Centres, Arts & Handicrafts, Labour & Employment Services, and Entertainment Productions.

With a workforce of over 300 professionals from Bhutan and abroad, Norter embodies innovation, cultural pride, and international professionalism—positioning itself as a bridge between Bhutan’s timeless traditions and the modern global economy.

Our Divisions

🏔 Bhutan Norter Adventures

Mission: To provide clients the best that the Kingdom has to offer.

• Premier tour and trekking company based in Thimphu.
• “Nor” means Wealth and “Ter” means Hidden Treasure, reflecting Bhutan’s rich heritage.
• Ranked among Bhutan’s Top Ten Companies, offering journeys that balance spirituality, culture, and natural beauty.
• Guided by Duty, Friendship, Feedback, and Innovation, ensuring authentic, eco-sensitive travel experiences.

💻 Norter Trading & ICT Services

Mission: To meet Bhutan’s ICT demands affordably and sustainably.

• Supplies cutting-edge ICT equipment and services.
• Builds long-term partnerships with global firms.
• Provides training opportunities for Bhutan’s young ICT graduates.

👶 Norter Little Angels Early Child Care & Development Center

Mission: To provide wholesome education at an affordable cost.

• Established in line with Bhutan’s national education policy.
• Focused on nurturing children with quality early learning experiences.
• Envisioned to grow into a full-fledged school, preparing future citizens with knowledge and values.

🎓 Norter Training Institute

Mission: To equip professionals with modern workplace skills.

• Offers ultra-modern training for job seekers and professionals.
• Enhances productivity across industries.
• Collaborates with experts from Bhutan and abroad to deliver world-class training.

🎬 Norter Productions

Mission: Redefining Bhutan’s entertainment industry through innovation.

• Established in 2017 to meet rising demand for high-quality infotainment.
• Produces audio-visual content, commercials, and creative media.
• Creates sustainable employment opportunities for Bhutanese youth.

👷 Norter Labour & Employment Services

Mission: To provide one-window labour solutions and promote Bhutanese employment.

• Recruitment services from unskilled labour to specialized professionals.
• Guided by the principle: “Hire Character. Train Skill.”
• Builds bridges between employers and employees for long-term success.

🎨 Phallus Arts Gallery

Mission: To preserve Bhutan’s artistic heritage while inspiring future creativity.

• A gateway to Bhutan’s cultural and spiritual essence.
• Rooted in lhazo, Bhutan’s revered painting tradition.
• Showcases sacred motifs, landscapes, wildlife, and iconic dzongs.
• Crafted with sustainable natural pigments, each piece embodies timeless vibrancy and spiritual depth.

Tourism Legacy

With over 25 years of distinguished experience in tourism, Norter has expanded into a parent enterprise of excellence, extending its heritage through:

• Bhutan Saiyu Travel – Immersive cultural journeys.
• Bhutan Koryo Tours – Cross-cultural travel experiences.
• Phallus World Tours – Showcasing Bhutan’s playful traditions globally.

Together, these brands position Norter as a global ambassador of happiness, heritage, and hospitality.

Vision

To inscribe Bhutan’s legacy, sovereignty, and hospitality into global consciousness by blending tradition with innovation and delivering excellence across industries.

Values

• Innovation: Evolving with modern demands while respecting heritage.
• Integrity: Upholding transparency, professionalism, and trust.
• Cultural Pride: Preserving Bhutan’s traditions while sharing them worldwide.
• Excellence: Striving for world-class standards in every endeavor.

Social Impact & Global Initiatives

🕊 Thimphu Marathon – Run for Global Peace

A symbol of hope and collaboration, the Thimphu Marathon promotes global peace, climate awareness, and Gross National Happiness (GNH). In partnership with the Bodhgaya Marathon Organization and the Borisu Sesang Foundation, it fosters community development and cultural exchange across Bhutan, India, Korea, and beyond.

🏔 Yeti Run Bhutan – Sound of the Yeti: Test of Life

On 9 May 2026, runners will traverse the mystical highlands of Merak and Sakten, landscapes steeped in legends of the migoi (Bhutan’s mythical yeti).

• Migoi Life Quest (18 km) – Rugged trek through yak pastures and mountain passes.
• Yak Echo Trail (9 km) – Mid-distance run celebrating nomadic traditions.
• Nomad Spirit Run (5 km) – Family-friendly run embracing community spirit.
• Highland Harmony Walk (1.5 km) – Gentle eco-walk for children, elders, and visitors.

These events blend folklore, endurance, and cultural immersion, positioning Bhutan as a hub for mindful, high-value tourism.

Global Partnerships

Norter Group has forged enduring collaborations across tourism, ICT, education, and entertainment, strengthening Bhutan’s global presence and ensuring Norter continues to deliver value with dignity and distinction.

🌐 Conclusion

The Norter Group of Companies is more than a Bhutanese enterprise—it is a cultural ambassador and international partner. By blending Bhutan’s timeless traditions with modern innovation, Norter delivers excellence across industries while promoting Bhutan’s identity on the global stage.

Our commitment is simple yet profound: to innovate, to inspire, and to deliver excellence with dignity and distinction.